For the past 3 years, Aldo has been the celeb chef consigliere providing the award-winning San Carlo group with his industry expertise and helping to grow the concept in London. The San Carlo group owns restaurants in London (Cicchetti and Signor Sassi), Birmingham and Manchester as well as an international portfolio including venues in Kuwait, Beirut and Bangkok.
Great food and Aldo’s exuberant personality means Aldo appears regularly on television and radio both as presenter and chef. These include BBC2's Country Show Cook Off series where he travelled around the English countryside with fellow chef Silvena Rowe battling it out for first place in local cookery competitions! Before that, he appeared on the UK Good Food channel where he and fellow chef Enzo Oliveri embarked on a culinary journey across Sicily, cooking up delights in Mount Etna, Trapani and the island's capital, Palermo. The show was so successful that a second series has just been filmed and will air later this year.
Aldo is one of the regular presenters on Soho Radio, with his own show, After Service.
He has also had regular slots on ITV1’s Alan Titchmarsh Show and Daybreak. As well as his own primetime ITV documentary Home Is Where The Heart Is back in 2011, where he and his wife Nikki mentored a homeless boy, took him into their home and changed his life around completely. Previously he had appeared on Celebrity Fit Club and a winning stint on Celebrity X Factor on ITV1 where he captivated the nation. He charmed the audience with his songs in Italian and proved enormously popular making it through to the last stages of the competition.
Aldo has featured in many magazines and newspapers, and currently writes his own weekly column for the Daily Express Saturday Magazine, appearing recently in Channel 5's adverts for the newspaper.
Aldo has written 10 books including two autobiographies, Being Zilli and My Italian Country Childhood, as well as various cook books, with his signature Italian recipes. His Fish cook book showcases some of the fresh seafood recipes for which he is so famous. Zilli Fish and Zilli Light share his healthy Italian recipes with tips on how to eat well and still eat delicious food. His most recent book, Fresh & Green, with over 100 new exciting vegetarian recipes made the Telegraph’s Top Ten in 2012.
Aldo was a big part of the Kellogg's campaign advertising Optivita cereal. He has since collaborated with M Kitchen at Morrisons Supermarkets nationwide to create two pizzas for their ‘Inspired By’ celebrity chef range, whilst adding more recently his pasta chitarra and Puttanesca sauce. His Pizza Calabrese with Nduja – Calabria’s signature soft salami – quickly became a best seller throughout stores and won Best Indulgent Pizza at the PAPA Industry Awards in 2012.
Aldo has worked with various companies and brands including Thomson Airways, Kraft Foods and You Magazine.
Since selling his restaurant chains, Aldo has been busier than ever. Aside from the numerous books he has written and countless TV appearances he has made, he has also launched his own brand new PR and marketing company, Zilli Media. Aldo now offers his services and over 30 years experience in the business as part of a package for new and existing restaurants, bars, cafés and chefs who may need his help.